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NIVEA Celebrates National PDA Day In New York City's Herald Square

Source: Thos Robinson / Getty

Is it that these soap/lotion/skin care companies aren’t paying attention to their advertisements that they’re putting out or do they just not care. Just a few days after DOVE offered an apology for their racist ad, Nivea is receving backlash for their new Natural Fairness moisturizer advertisement in Nigeria, Ghana, Cameroon and Senegal.

Social media users have blasted Nivea on social media for their ad of encouraging females to use NIVEA for “fairer” skin.

“Dear Nivea,

Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don’t take these down. We will.

Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is!

With love

#PULLITDOWNNOW

@Nivea_uk @NiveaUSA

SMH.

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