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Rapper Ye, formerly known as Kanye West, has published a sweeping apology to the Black and Jewish communities as he prepares to release his twelfth studio album, Bully, on January 30. The full-page open letter, titled “To Those I’ve Hurt,” appeared in The Wall Street Journal earlier this week.

In the letter, Ye acknowledged that years of erratic and harmful public statements —especially antisemitic remarks and the use of Nazi imagery —caused real pain. He attributed much of his behavior to an undiagnosed brain injury sustained in a 2002 car accident and a delayed bipolar type-1 disorder diagnosis, which he says contributed to periods where he “lost touch with reality.” The apology expressed remorse for both the direct harm his words inflicted and the broader cultural fallout.

But not everyone is convinced that Ye’s apology is sincere. Critics and commentators have pointed out that his pattern of apologies has often coincided with upcoming projects. Many observers suggested the timing could be tied to the Bully rollout — a theory Ye directly addressed in an emailed interview with Vanity Fair. He insisted his public statement stems from genuine remorse, not a marketing ploy, and said the emotional weight of his actions on others compelled him to speak out.

Ye’s disturbing conduct, including social media rants, controversial music and product releases, as well as incendiary public comments over the past several years, has cost him key partnerships in the music and fashion worlds. In his apology, he denied being antisemitic or a Nazi and emphasized the love and respect he has for Jewish people and the Black community.

However, the apology doesn’t erase the damage, and Ye knows that. What it does do is shift the moment from spectacle to accountability, at least for now, as the world waits to hear whether the music reflects the growth he claims.