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Before the Biggest Boss Ricky Rozay — Rick Ross — took over Luc Belaire Champagne in brand ambassadorship and not investor, he gained his experience within the spirits industry from Diddy. Sean Combs aka Diddy used to own a company called, “Blue Flame Agency.” Blue Flame was a full-service marketing and advertising agency that created culture for a new America, utilizing his Combs Wine and Spirits portfolio. Once Diddy became owner over the Ciroc Brand he used state-wide influencers and national recording artist such as DJ Khalid and Rick Ross to help promote the brand.
Most recently Rick Ross took to his Instgaram Live to spread some inspiration and motivation to all the upcoming bosses in the world. While on that live Rozay revealed that he once was an unpaid Ciroc ambassador and at the time he was an established artist. Diddy later cut him a $1 million dollar check for showing initiative. Ross said on his live, it taught him that beyond the sales what can you bring to the team. Giving him his biggest characteristics to-date: his determination, his ambition and his patience to help another person build something he had no compensation for.” Not all checks are equal but sometimes the end goal will justify the means and pay off endlessly.
