Emmitt Till was a 14 year old African American boy who was murdered (beaten beyond recognition, shot and dumped in the Tallahatchie River) for reportedly “flirting” with a White woman in Mississippi in 1955 during the height of racism and segregation in the south (Picture below).
The controversial lyric states “”Pop a lot of pain pills, ’bout to put rims on my skateboard wheels … beat that p***y up like Emmett Till.”
The family of Emmitt immediately took action causing national attention to Lil Wayne and the song. He issued an apology to the family.
Pepsi caught wind of the issue and has decided to drop Lil Wayne because his “offensive reference to a revered civil rights icon does not reflect the values of our brand.”