The New Orleans mogul and former NBA All-Star guard are looking to revitalize a brand made popular in Black culture by Allen Iverson and more.

The B in Cardi B’s name should be for bag. Her newest collaboration is almost here and has all the Bardi vibes. Reebok has announced its first-ever footwear collection with the Bronx bombshell. The “Bodak Yellow” rapper originally inked the deal with the apparel giant back in November 2018. While the original launch just featured […]

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Cardi B and other celebs join Reebok for #ZigTheRunway doorbell cam fashion shows just in time for the brand to release the Zig Kinetica, a sleek unique shoe.

As the holiday season inches even closer with the month roaring by, folks around the world are scrambling on what to get their families and loved ones. Fortunately for those last-minute types, Reebok has you completely covered with a handy gift guide and FLASH sale. The longtime sports apparel brand has been dropping all manner […]

Reebok is continuing its resurgence as both a sports performance and fashion force, connecting with various designers and brands for fresh updates to its long line of classic kicks. The latest from the Boston-based sports apparel giant is a collaboration with Queens, N.Y. skate brand Bronze 56K with updates to the Club C Revenge shoe. […]

Reebok is dropping the Question Mid Double Cross, a shoe that pays homage to the red and blue colorways of Allen Iverson‘s now classic first signature sneaker. As part of the release, Reebok also announced Crossover U, an all-day workshop series that goes down Oct. 25 in NYC and is led by five creatives by […]

Most aspects of popular culture are dominated by men, and a new launch from Reebok aims to illustrate how that is rapidly changing. The athletic brand has partnered with Jazerai Allen-Lord and other women creatives to bring forth the “It’s A Man’s World” campaign, cleverly stylized as “It’s A Man’s World.” Allen-Lord, who names herself […]

Reebok is rolling out an all-new way to cop an exclusive sneaker. Its “Sport The Unexpected” campaign finds the brand dropping an exclusive, Cardi B endorsed Club C via a new Amazon and Google Home skill. Through September 7, consumers worldwide will be given the chance to win a pair limited-edition “Crystal Coated” Club C […]

Beyoncé set the internet ablaze when it was announced her multilayered partnership with Adidas to relaunch her Ivy Park brand. One report that surfaced out of the news of the deal was that the singer walked out of the meeting with Reebok because the company lacked diversity. The sneaker company broke its silence and claimed that […]

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Queen Bey don't play when it comes to race and representation.

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Future was flexing in Hong Kong. On Wednesday (March 27), the Atlanta rapper performed at Reebok’s Shanghai Fashion Week show in China. The “March Madness” rapper wasn’t the only headliner at the Shanghai Fashion Week opening show with Chinese superstar singer/actor William Chan also appearing. The show was themese “The Other Side” and featured Reebok […]

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Future’s signature sneaker line on Reebok were certainly some head-turning silhouettes to say the least, but from the looks of his new Aztrek runners, it seems like the ATLien has settled on a more down to earth design. In his new spot for the kicks, Future shares screen time with himself as Hndrxx as they […]