Cowboy Carter Tour Makes History as Top Country Tour Ever
Beyoncé is still making country music history. Her Cowboy Carter Tour is now the highest-grossing country tour of all time, pulling in a record-breaking $407.6 million from just 32 shows across North America and Europe. With more than 1.6 million tickets sold, Queen Bey has cemented her place in a genre that once tried to shut her and other Black artists out.
This achievement arrives in a broader cultural context, too. For decades, country music has maintained unspoken racial barriers, and Black artists have often been marginalized despite the genre’s deep roots in Black culture. Beyoncé has openly addressed the exclusion, citing backlash from her controversial 2016 CMA stage performance of “Daddy Lessons” as a clear example of how the industry discriminates against Black artists. Cowboy Carter pays tribute to those overlooked roots, featuring collaborations with trailblazers like Linda Martell and shining a spotlight on rising country stars like Shaboozey and Tanner Adell.
The tour also showcases Beyoncé’s savvy as a global performer. Average ticket prices hovered around $255, combining high energy production with maximum market impact. Many venues broke female and country-tour records, and Beyoncé is the first woman and first American artist to top $400 million twice on separate tours.
It’s safe to say that the Cowboy Carter Tour wasn’t just a tour, but a takeover. By merging cultural reclamation with blockbuster success, Beyoncé has rewritten the rules of country music and kicked the door wide open for Black artists and fans everywhere.
