I love to brag on Ari Lennox. The soul-singing diva with that beautiful voice just continues to shine. Now, she commands the International stage with her own rendition of Queen’s legendary anthem from the 80’s, ‘A Kind of Magic’.
Lennox is one of seven artists to re-imagine the track and release in-studio performances as Coca-Cola pushes its music platform, Coke Studio™. Her rendition is produced by longtime collaborator Elite and is featured in The Conductor, a film honoring the iconic rock band, Queen. “It’s a homage to the legendary Queen,” said Joshua Burke, Head of Global Music & Culture Marketing, The Coca-Cola Company. “An opportunity to refresh and reinterpret one of their greatest tracks in different ways across cultures and musical genres, for a new generation.”
Ari’s embracing this moment with appreciation. “Thank you to my beautiful family at @cocacola for having me take part in their new #RealMagic campaign. Singing Freddie Mercury was such a gift,” wrote Lennox on Instagram.
The Conductor’ Ad
“The video sees global artists, who are each on the verge of stardom, bringing their own unique styles to the music and reimagining the anthem,” writes Amy Houston of The Drum. “Created in partnership with Universal Music Group, artists including Grammy-nominated American artist Ari Lennox, British singer-songwriter Griff and K-pop girl band TRI.BE have all collaborated on the project.”
Coke Studio is dedicated to helping rising stars and uses music to connect us with each other. The ‘Real Magic’ campaign is embedded in that realization. Joshua Burke continued, “Coca-Cola has always had a strong connection with music, working with stand-out emerging talent in different communities in all corners of the world, as well as a strong heritage in connecting people across borders and cultures. Coke Studio brings these two things together in a way that’s powerful and future-facing, supporting the development of talent in the music industry, while also connecting new audiences to new music – and to each other.”
“Collaborating with these incredible artists and the Coca-Cola team on both the music and creative vision for this launch was magic,” added Richard Yaffa, executive vice president and global head of UMG for Brands. “Our companies are aligned in our deep commitment to showcasing phenomenal talent, to partnering with artists from all over the globe and to supporting them in sharing their music while creating opportunities to expand their fanbase.”
Congratulations to Ari Lennox and the other featured artists. Here the track below:
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