Swizz Beatz recently traveled to Switzerland, where he is working with luxury Swiss watch brand, Audemars Piguet. “I went out to and met with Mr. Audemars himself,” Swizz Beatz revealed. “Their designing the next ten years of AP (Audemars Piguet) and they want me to be on the board and design pieces in the collection that are priced for millions. The brand name has already been name checked in lyrics by rappers like Rick Ross and Jay-Z, who announced a deal to launch a line priced between $50,000 – $100,000, with Audemars Piguet in 2005.
