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7-Eleven has linked up with Snoop Dogg as the fourth designer in their charitable “Coffee Cup With A Cause” program.  All proceeds benefiting his youth football league.

Snoop fans who want to support the Snoop Youth Football League (SYFL) can head into any participating 7-Eleven store across the U.S. to purchase his signature cup, on sale from September 1 through October 18 or while supplies last.

“We’ve been running this league for six years now with more than 3,500 kids participating in that time, but our partnership with 7-Eleven’s ‘Coffee Cup with A Cause’ program is huge for us,” Snoop said. “It means many good things are in store for the players, and the league can reach out to more kids and touch more lives.”