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Our royal family (haha) Beyonce’ and Jay-Z posed for a Tiffany & Co. campaign and made history.

The ad-campaign was to “celebrate modern love” and I’d say they did so in a major way. Beyonce’ was stoic while donning an “iconic” 128-karat Tiffany diamond, initially unearthed in 1877. She is only the fourth person to wear the diamond and the first black woman to do so. Also accompanying the couple on set was the coveted 1982 painting by Basquiat , Equals Pi. The piece had never been seen in public and has been the topic of conversation for art lovers and collectors alike.

“Ushering in a new brand identity, this campaign embodies the beauty of love through time and all its diverse facets, forging a new vision of love today,” the company said.  Mission accomplished. 

There’s music and films, too.

Tiffany & Co. also shared that they’ll be releasing a short film by Emmanuel Adjei on Sept.15 to accompany the campaign and will feature some Beyonce’ vocals.

The 28-time Grammy winner recorded her own rendition of “Moon River”, a song that was written for Audrey Hepburn in Breakfast At Tiffany’s. It will heard in the piece. The film will be the first of a series as more are planned for later in the year.

The print campaign officially launches on Sept. 2.