Following Jay-Z’s career has been an enjoyable journey. Just when we get comfortable with him in a new arena, he continues to reinvent himself. This time, he’s going full speed with the production side of life.
TMZ reports that Jay’s “S. Carter Enterprises” has filed a trademark for “2/J”. The trademark was filed on May 3rd. According to the filing, its purpose is “entertainment services in the nature of creation, development, and production”. It’s anticipated that it will be used for TV programmings, series, film, and other like projects.
Jay-Z, the visual visionary.
Hov hasn’t been shy with his film production ambitions. I was a youngling, but he began diving into film in 1998 with his Streets Is Watching picture. More recently, he’s combined his film ambitions with re-shaping the culture, using the big screen to tell important stories like his 2017 documentary, Time: The Khalief Browder Story. He’s also wore the producer hat for other pivotal stories like the 2018 docu-series, Rest in Power: The Trayvon Martin Story.
Jay has been flirting with the industry and now will have some prime real estate in film. The formation of “2/J” could be historic for the culture, taking cameras into topics where others are scared to go. He’s learned at an early stage in his career the power of film and how it can speak a different language than music. Expect Jay to amplify necessary conversations with this new trademark.
What do you think? Looking forward to “2/J” coming to life? Hit me on Instagram and let me know.