Competition for Cole is heavy especially since the King Of Controversy, Kanye West, is releasing his 6th studio album on the same day! Can we say PRESSURE?????
In preparation for the big day, J Cole has been on a HEAVY promotional run with hopes of driving large sales on June 18th.
One of his marketing/promotional tactics is a series of mini-documentaries about the most influential people in his life.
Watch each documentary below. Tweet your thoughts to @92qmusicmaestro!