David Reichert, a former Nike executive will be spending a year in jail after being convicted of wire fraud. The scandal cost the Nike brand close to a million dollars. Reichert was using his position at Nike to give discounts to companies he owned outside of the company. He pled guilty to two counts of […]

Nike’s decision to put Colin Kaepernick at the center of its latest “Just Do It” ad campaign did not come without scrutiny from President Donald Trump and prompting fans to burn their merchandise in protest. But the company came out the week a winner, according to one study, Nike’s online sales surged 31% from Sunday […]

Kendrick Lamar teams up with Nike to release a new pair of sneakers!

Who helped create the hype for the Air Force One design by Nike? You already know it was Baltimore! Due to Baltimore saving the design back in the 1980’s, Nike is showing their loyalty by giving us our very own shoe.   “Without Baltimore, the Nike Air Force 1 might have faded out of existence,” […]

“We do not wear a hijab and go running in the streets, shame on Nike.”

The athletic gear company is standing up to discrimination with the help of some of the best Black athletes of our generation.

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In a recently aired special on ESPN by The Undefeated, Serena Williams opens up to Common about racism, sexism, gender and loving herself as a Black woman.

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The 2016 Rio Olympics may officially be over, but that doesn’t mean that some of your favorite athletes just disappear for another four years. While their names were on everyone’s lips in Rio, athletic superstars and Olympic gold medalists Serena Williams, Gabby Douglas and Simone Biles found time to star in a new ad for […]

Not only did Kobe Bryant just get a day named after him by the city of Los Angeles and start a multmillion dollar company, but his Nike Kobe 11’s are getting the “Mambacurial” treatment. Since Kobe joined the swoosh just over a decade ago, he’s received his own signature sneaker every year. And lately, aside from the slew […]

A pair of "Optic Yellow" Nike Air Foamposite One's are set to be released on June 24.

Last December, Nike signed LeBron James to a lifetime sneaker deal. People instantly began to speculate about the deal’s value and LeBron’s business partner, Maverick Carter, has finally hinted at the numbers. And it’s just as major as we expected. In a recent interview with GQ, Carter was asked about Kanye West’s line on his song “Facts,” in which West claims Nike “gave […]

Nick Young said Kobe refused to sign Nick's Adidas and threw them in the trash.