Kendrick Lamar Drops Super Bowl Merch
Source: Courtesy / pgLang
Kendrick Lamar just dropped off some new merch to get us ready for his big Super Bowl LIX halftime performance! The limited edition collection includes a hoodie, t-shirt, gym shorts, and a bomber jacket, with proceeds benefiting organizations and individuals impacted by the wildfires in LA. Fashion designer Willy Chavarria who teamed up with Kendrick for the merch said,
“I partnered with Kendrick Lamar’s pgLang and the NFL because of the opportunity to reach an audience that feels familiar to me — geared up with the Super Bowl on, making it an annual holiday,” “Kendrick performing is so monumental given his voice on the empowerment of brown and Black people and I love his pure L.A. heart. This project was an intimate collaboration with the pgLang team. We spent a lot of time on the fits and the vibe, and Kendrick tied in everything to get it spot-on. Working with Kendrick is an important cultural moment for the two of us. We both have an unwavering voice when it comes to our people.”
The pieces will be going on sale on Wednesday, January 29
