Fifty seven percent of Americans support a universal ban on assault weapons and yet millions of account holders at these six banks are unknowingly supporting the very companies that produce these guns.
GOP leaders also shuttered C-SPAN's live coverage of the protest, but that did not stop policy makers from tweeting and posting live feeds on Facebook and Periscope to disseminate their cause.
"I could stand in the middle of 5th Avenue and shoot somebody and I wouldn't lose voters."
The trend has been studied closely for a number of years, showing a slow increase in gun-related deaths.
Invoking Martin Luther King Jr., the president said the country needs to possess a "fierce urgency of now" to combat gun violence and not only discuss the latest mass shooting, but prevent it.
