Ciara has just secured a lucrative endorsement deal with Adidas. The singer, who is currently hard at work on her 4th studio album, joins other high-profile names including David Beckham to front the Adidas Originals 2010 global marketing campaign. As part of the deal, the 24-year-old will serve as a spokesperson in the campaign’s TV commercials worldwide, as well as feature as a model in the print ads for the ladies line.
The Adidas deal adds to the ever-growing list of sponsors/endorsements Ms. Harris has under her belt, which includes Verizon, DoSomething.org, Express (Skinny) Jeans and fashion designers Givenchy and Gucci.
We’re not sure she has the star power, but we definitely can’t think of anybody more athletically fit.