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Puff Daddy And The Family Bad Boy Reunion Tour Presented By Ciroc Vodka And Live Nation - May 21

Source: Kevin Mazur / Getty

It looks like Diddy is back on the hunt for new superstars! He made the announcement that he is starting a new record label catered to R&B called ” Love Records” in collaboration with Motown.  When speaking on the new move Diddy says,

Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,”“For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”

Motown Records C.E.O. and Chairwoman Ethiopia Habtemariam says,

“This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be a part of his next evolution and album is nothing short of monumental.”