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Just days before his sophomore album hits store shelves, The Weeknd releases his Grant Singer-directed music video for new track “Tell Your Friends.”

In his latest visual, the singer can be seen burying a body in the middle of the desert as dusk quickly approaches. If you look closely, you’ll soon realize that The Weeknd is actually burying himself. He also shoots some scary looking ginger and then hops in a very expensive luxury vehicle.

The video is a little reminiscent of Kanye’s “Can’t Tell Me Nothing,” which should come as no surprise since Kanye also produced “Tell Your Friends.”

Watch The Weeknd’s new visual up top. New record Beauty Behind The Madness hits shelves August 28th.

VIDEO SOURCE: Vevo

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