Despite a report in the New York Post, Rihanna‘s current concert tour might not be in danger of multiple cancellations due to low ticket sales after all according to music industry analyst Bob Lefsetz.
In an email sent out by Lefsetz on March 23rd, the industry veteran claims to have spoken to Irving Azoff, head of Live Nation, the company that is putting on Rihanna’s tour. Azoff told Lefsetz that the reports were all false.
Azoff says the following:
1. There are 56 sold out Rihanna dates in Europe including 9 02’s. Live Nation has the tour worldwide and it’s all cross-collateralized.
(Speak to any touring pro and they’ll tell you that the European business is healthier, that promoters can make more money there.)
2. 64% of tickets for Rihanna’s domestic shows have already been sold. And right now, they’re selling at the rate of 700 a day.
3. Rihanna’s Boston show is four months out. Projections say that 90% of the seats will be sold by showtime. Yes, those are just projections, take them however you want. But there are other inaccuracies in the “Post” story. It states that break even is 15,000 when only 13,500 seats are for sale. And it says that 3,700 tickets have been sold when the actual count is 5,800. Begging where the writer got her information, because it’s so wrong.