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Snoop Dogg is continuing his ongoing list of endorsements by announcing a partnership with his latest venture Blunt Magic, an all-natural, odor reducing, flavored rolling spray.

Now the part owner of the Blunt Magic brand which makes and distributes what’s described as a “safe and effective product” for reducing the smell of smoke output when smoking.

Made to spray directly on a smoking product, Blunt Magic is available in Grape or Blueberry flavor.

“Roll Doggy style with Blunt Magic and see what it do. Check out our product online and in specialty smoke shops and let me know what you think.”

Blunt Magic plans to roll out additional Snoop-created flavors for added variety along with Snoop signature packaging.